What’s Right for You: Local Numbers vs. Toll-Free

The employment of different phone numbers largely varies from business-to-business. What is the company looking for in the phone number? Do they want to establish a presence in a particular community? Or do they want to create a more universal brand?

Local Phone Numbers

Customers value local businesses. In many cases, it’s their only link between them and a faceless company.  It’s understandable why customers would trust a business from their hometown; it’s more tangible to them, and something they would feel more comfortable with than something located hundreds of miles away.

Smart businesses use a local presence as part of their marketing strategy, and they can easily do so by using a virtual local numbers. A small or medium-sized company can route a local number to their home office, or even a smart mobile device. If the organization is larger, it can forward calls to phones in a central hub in order to save time and money, instead of renting locations and hiring reps in distant locations. This creates a presence locally that wouldn’t have been possible before.

What to Consider

Promoting a new, local phone number could necessitate the hiring of additional staff, and extending hours of operations.It may also want to create implementation plans for its different departments for better organization. The opportunity for new business would mean more responsibility for employees, as the demand for products increases. Companies looking to expand to alternate locales should consider the expansion from the point of view of their potential new customers: locality counts.

Toll-Free Numbers

While local numbers bring a particular business to the customers, a toll-free number brings the customers to the particular business. Customers inherently value companies that use a toll-free number because the number is perceived as an olive branch offering by the companies. Toll-free numbers are just that: toll-free. Potential customers don’t have to pay a dime, and that makes them comfortable.

When customers dial a toll-free number they automatically see the brand with the credibility of a national or international entity. The bonuses of using a toll-free number lie in its universality: a local number will give a company the appearance of being local, but a toll-free number has no such appearance. Quite the opposite: a 1-800 number makes any company look bigger than it it actually is. It minimizes the roadblocks that you would encounter when using a local number by targeting a larger audience.

What to Consider

Like with the use of local numbers, companies need to consider the organizational impact of having such a number that is so widely-known. Everything from product development and fulfillment, customer care, HR, training, sales, and marketing need to be considered. A call center is likely going to be necessary to deal with the potential volume of phone-calls expected. A toll-free number is a powerful and cost-effective tool, but businesses should use it as the marketing tool that it is, and they can market it as its own brand.

More Resources:
Get a 1800 Number Today
1800 Numbers For Better Business
International Call Forwarding